Calgary Pro-Life

Calgary Pro-Life is a non-profit and non-political organization that focuses on promoting the philosophy that all human lives should be respected from birth to death. The clients were looking for a sense of healthiness and welcome in the design in order to further spread the words.

The concept of life is extended in the design by using letter-pressed silhouettes of various life forms — birds, florals, and butterflies. The subtle sunlight effect also adds more depth to the design while enhancing the vividness.